7 Online Marketing tips...on a Tight Budget!

Know your market.

Have a proper target market, your marketing strategy will never be successful if you do not have a clearly defined audience.

Set and reset your goals.

You need to fully understand what you looking to gain in online marketing, increasing awareness or increasing revenue and keep track of your Goals so you can measure progress and your success.

Set a budget.

Now that you know who your target market is and have set goals, plan your budget accordingly. The advantage about marketing online is that you can be a success even on a tight budget.

Brand yourself.

Set yourself apart from the competition. And the best way to do this is to do your full research and find out what the current concerns or difficulties clients find from your competing companies.There are thousands of companies trying to sell products on the Internet, so you need to make your brand stand out. This begins with your website. Your domain name should be your company’s name if at all possible.

Search engine optimization.

When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description, etc.

Blogging.

The more content on your site, the more opportunities there are for search engines to pick it up. Blogging can be a great way to generate leads and links into your site. But don’t just be producing content to produce content. Write blog posts that will engage the readers and add value.

Social media.

Don’t just sign up for these services and then forget about them. Social media is a community, you need to be a participant in this community to be part of the community. Start being active on social media. These sites should be used to promote your blog posts and communicate with customers. However, most people don’t follow companies on social media unless the company gives them a reason to. Positioning your self is very important with social media, give readers a reason to subscribe or follow you.